In the world of luxury, nothing is as it seems. Creating the brand image for a Bvlgari concept store (in the historic location of via Condotti, Rome) was not as Dolce Vita as one might think. Reconciling a large legacy with an innovative attitude is always a proper challenge, and we enjoyed the ride. Then we dived into a brand design, intended for the High Jewelry Collection Wild POP. Having the opportunity to combine fine craftsmanship and rich materials – in the production process – was fire.