Together with Mattel we have taken the dear old toy cars and made them hotter than ever. Between flames from the exhaust pipes, somersaults and extreme tracks, we jumped into the world of Hot Wheels. Side by side with the company, we happily took the wheel of graphic design for printed and digital promotional materials – always following the rules of the Californian guidelines. Some stop and a bunch of accelerations are part of the game, in this exciting ongoing journey.