“I love the sunshine. We don’t see it in Paris any more”. With these words Helmut Newton moved to Monte-Carlo, and set the precedent for a tribute at the Nouveau Musée National de Monaco (NMNM). We are glad to have been able to design advertising, merchandising, indoor and outdoor graphic materials for the exhibition. The color comes from a series of photographs called Yellow Press, where crime scenes are glamorised by the photographer's unmistakable style.